PopKitchen Co. | The Conversation Project
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The Conversation Project

The Conversation Project (TCP) in collaboration with the Institute for Healthcare Improvement (IHI), is a public engagement campaign with a goal that is both simple and transformative: to have every person’s wishes for end-of-life care expressed and respected.


PopKitchen assisted TCP with the redesign and launch of its online presence. In addition, PopKitchen also reconfigured a downloadable guide, the Conversation Starter Kit, which helps people have “the conversation” about their preferences for end-of-life care.


More than 8,500 people, from all 50 states and 65 countries, have downloaded TCP’s starter kit and more than 26,000 people have visited TCP website since its relaunch in 2015.